Southfield, Mich. – Dec. 16 – Armorlite – a complete replacement flooring system for the off-road vehicle market – has once again expanded its coverage to include new products for three more Jeep models. New models include full front and rear coverage for the Wrangler JL 4-door and front coverage for the Wrangler JL 2-door and Gladiator JT. These new products will be available for pre-order at www.goarmorlite.com beginning Dec. 16, 2020 through Jan. 14, 2021.
With full-floor coverage, Armorlite brings an entirely new level of durability, style and performance and provides benefits that throw in mats and spray in liners can’t. It is easy to install, effortless to clean, delivers sure footing, significantly reduces cabin heat and noise all while providing unsurpassed drainage capability by channeling water directly to the drain plugs.
“For most wheelers, interior flooring is an afterthought. Armorlite aims to change that completely,” said David Ladd, senior director, Auria Aftermarket, LLC. “Armorlite truly is a one-of-a-kind product that offers a major upgrade in both performance and appearance.”
The new products will include:
- Wrangler JL 4-door front and rear flooring
- Wrangler JL 4-door front flooring
- Wrangler JL 2-door front flooring
- Gladiator JT front flooring
Each new product expansion will be available in two colors – Mesa Smoke, the original matte black, and the new Desert Khaki, which gives tribute to the original Willy’s and the legacy of the early Jeep vehicles.
The Armorlite team is planning to launch additional vehicle models early in 2021.
“Since launching Armorlite in Jan. of 2020, the market response has been exceptional. We’ve been out on the trails and getting feedback from customers however we can and we’re working quickly to bring additional products to market,” Ladd said.
Armorlite is built with three unique layers. The first is a proprietary marine grade topcoat that provides grip, exceptional durability and water protection. The second layer provides structure and enables a perfect factory fit, while the third is a polyester insulating layer that provides substantial noise and heat reduction, while also preventing mold and mildew for instances when water finds its way in.
The pre-order program – accessible only via the Armorlite website (www.goarmorlite.com) – runs from Dec. 16, 2020 to Jan. 14, 2021. Armorlite only ships to addresses (excluding P.O. Boxes) within the 48 contiguous United States.
Product ordered during the pre-sale will be expected to ship during the week of Jan. 18, but could be shipped sooner if inventory allows. Refund requests will be accepted if requested by Jan. 17 or before shipping, whichever comes first. After Jan. 18, all orders will fall under the official Armorlite return policy. Return policy details found here.
Free standard ground shipping will be available only within the 48 contiguous United States. Customers who order during the pre-sale are eligible to take advantage of the discount listed on the website at the time of purchase.
Armorlite is a product of Auria Aftermarket, LLC. Auria (www.auriasolutions.com) – is a global Tier-1 supplier of automotive flooring, acoustics and fiber-based systems with more than a century of automotive flooring expertise. Many of Auria’s interior and flooring products date back to the Ford Model T and can be found today in nameplates including Rolls Royce, Jaguar, Land Rover, BMW, Mercedes-Benz, Porsche, Ford, GM and FCA, RAM and Jeep.